Question 4 Who would be the audience for your media product?

 I think its important for all media products to have an audience for example if your making a magazine and filling it with makeup advise your target audience should be predominantly girls because that's whose going to be buying it, you need a target audience to sell your product to. A magazine aimed at girls would also have a girly design e.g pretty colours, pretty fonts.
People tend to use Demographics and VALs to determine there target audiences for the media product. They do this so they can understand as much about there audience as possible, the more information they collect the better. This helps because they can aim there product more specifically at the audience selected. They will also use this info to put in their readership profile if their product is a magazine like mine.
Below is an example of my readership profile.

I introduced my readership profile as part of my planning, I did this because it helped me gain a bigger understanding of my target audience. I need this for my magazine to be successful so for me my magazine is predominantly female readers.
The age group for my magazine is 17-35
My median age is 26
As a generalisation the type of people who read my magazine have an interest in fashion and pop culture.
I selected this group as  my target audience as I feel this will be the most successful audience to hit. The audience is the most common for the type of magazine I am producing.